Western women plug into concept of mobile beauty
(Relaxnews) – A concept known as mobile beauty or “Moba Beau” in Japan is beginning to reach the West, with the proliferation of at-home laser treatment gadgets and high-tech, anti-wrinkle devices entering the marketplace in Europe and North America.
While electronic beauty and skin devices have been part of women’s daily skin routine in the East for some time, the trend is now beginning to reach the Western marketplace, particularly in Italy and Spain, says a new report from market research group Mintel.
In addition to professional-grade creams, lotions and potions, women are now being sold spa-grade equipment shrunken into …
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